Poketo Suit Totes
Who says that art isn’t wearable? LA-based design studio Poketo is bringing art into the everyday with innovative, limited-edition accessories and lifestyle goods, like the recycled suit totes pictured above. Find out more about how Poketo was founded (including the story behind the brand’s name), what’s up next for Poketo, and how founders Ted Vadakan and Angie Myung kick back in their free time.
Describe Poketo, Twitter style.
Poketo is an LA-based design studio that creates limited edition artist-lifestyle goods based on the idea of "art for your everyday."
When was Poketo founded?
Poketo was founded by us, Ted Vadakan and Angie Myung, in 2003.
What’s the story behind the launch?
As a part of the San Francisco art community I (Ted) was a filmmaker and Angie, was a graphic designer. We were always curating shows for artist friends. The shows were a lot of fun and brought tons of people together. But we noticed a problem. No one could afford to buy the art displayed. For this reason, we came up with an affordable solution to satisfy everyone’s art lust. Poketo, pronounced "poh-keh-toe" got its name through Angie’s grandmother’s mispronunciation of the word, "pocket." And the name stuck. We created limited-edition artist wallets that were accessible and well designed so that no one would be without a piece of art of their own. Wallets were the perfect items to make. Not only were they extremely functional, but they were carried around and exposed to the public everyday. Having a Poketo wallet was like having a traveling art show with you at all times, and it still is today. The first run of wallets were very successful and sold out immediately. So Poketo made more and more. Each time discovering new artists and creating new products until Poketo evolved into what it is today, an innovator in artist-designed lifestyle wares.
Since our company was founded in 2003, Poketo has had the most amazing opportunities, collaborating with not only international artists, but also with companies like Nike, and major art institutions including the SF MoMA and De Young Museum. We’ve also had the rewarding experience of working with musicians that we’ve been loyal fans of including Arcade Fire, The Shins, Weezer, The Postal Service, and the Coachella Music Festival, as well as as a benefit fundraiser for non-profit institutions as 826LA and 826 National, founded by the writer Dave Eggers. Everyone who appreciates beautiful art should have the right to incorporate it into their lives through affordable design. With this conviction, Poketo is continuously invigorated to develop ways of making art accessible to all!
Complete the following sentences:
Spring 2010 fashion is about…
Having fun! Vibrant colors! Sunshine! Being green!
Fall 2010 fashion is about…
Being cozy and warm, experimental, being green!
Where can Omiru readers buy Poketo?
Visit our online store at www.poketo.com.
Fun Fact about Poketo?
We do a mean Karaoke set and are huge foodies!
Last words?
Around Earth Day in April, be on the look out for our newest line of 100% recycled line of bags made from street banners, used leather jackets, couches, and donated clothing! As the need for ‘green’ becomes a long-lasting trend in everyday living, Poketo is doing its part with these one-of-a-kind artist-designed bags where proceeds go back into the community towards environmental protection, and aiding those in need both domestically and abroad.
We are super stoked to have repurposed something that is both high in quality and part of a larger social mission to make the world a greener, friendlier place to live.
Posted by Trisha on March 19th, 2010 in Designer Profiles, Features |
We have to admit that we have a bit of a crush on Jimmy Choo’s crocodile embossed rainboots from renowned British bootmaker Hunter. So decadent, and yet so wearable. But the $395 price tag has always felt a bit steep. What to do? Urban Outfitters now has a lovely croc textured rainboot for a tenth of the price. Snap up these chic rainboots - sizes are going fast!
$38 at Urban Outfitters.
Posted by Trisha on March 17th, 2010 in Shopping Guide, Women |
Days are getting longer (thanks, Daylight Savings Time), the air is getting warmer, and we’re eagerly anticipating Spring. While the weather may not be Spring-tastic in all areas of the country yet, it’s definitely time to start - or continue - your Spring wardrobe update. What do we recommend that you add to your Spring 2010 wardrobe? Patterned shirts, a denim utility shirt, a light cotton jacket, pieces with military influence, and because the weather can still be chilly, a cable knit sweater jacket. But don’t forget your accessories - update with a pair of old school grey sneakers, driving mocs, a canvas weekend tote, and a dandy-inspired fedora.
1. Nailhead Oxford Utility Shirt | $98 at J Crew
2. Cotton Utility Jacket | $130 at Banana Republic
3. White and Red Check Shirt | $50 at Topman
4. Cotton Cable Harpoon Sweater Jacket | $198 at J Crew
5. Casual Bomber Jacket | $98.50 at Banana Republic
6. AE Leather Driving Moc | $49.50 at American Eagle
7. Packable Striped Fedora | $13.90 at Heritage 1981
8. Wool Check D.R. Tote | $147.50 (sale) at Jack Spade
9. AE Old School Sneaker | $24.95 (sale) at American Eagle
Guys, what will you be wearing this March? Share your style with us in the comments!
Posted by Trisha on March 16th, 2010 in Men, Shopping Guide, Trend, Trend Predictives, Trendscape, What's In and What's Out |
We asked: Would you wear Statement Necklaces?
You said: An overwhelming Yes to Statement Necklaces, with a 82% to 18% vote.
Style tip? What we love about statement necklaces is that they’re a chic, simple way to draw attention right up to your face. There’s something about a statement necklace that frames your face in just the right way. So when you wear a statement necklace, you want to keep your top simple. No frills, beading, or ruffles - you want your top to be sans embellishment to be the blank canvas on which to spotlight your statement necklace.
Next question: Parkas are this season’s casual jacket alternative to the standard trench. They’re a bit rough-and-tumble, but that’s part of their charm. But what do you think? Tell us, would you wear the parka? Cast your vote on the sidebar!
Pictured: Crystal Corona Necklace | $118 at J Crew.
Posted by Trisha on March 15th, 2010 in Trend, Trend Predictives, Trendscape, Trendscape, What's In and What's Out, Women |
The transition between winter and spring is full of rain and slush, temperatures that bounce around from warm to cool, and a whole lot of weather variability. How do you prepare for all of this uncertainty? Stock your wardrobe with jackets that will take you through the awkward transitional months and into spring. We have five jackets that you need to stock your closet right for Spring 2010:
The Parka
Farhi Rainy Day Parka | $495.73 at ASOS
How to wear the parka? The beauty of the parka is the silhouette it creates. Wear it over something slim cut. We recommend pairing your parka with a slouchy top and a pair of leggings or skinny jeans for a daytime casual look. For maximum versatility and figure flattery, look for a parka with a waist that you can cinch. The cinched waist over the skinny leg and heels is super chic. We realize the price of this parka is a bit steep - if you’re looking for a more affordable version, try the Cotton Jersey Parka ($125 at Topshop) or the BDG Cinched Waist Anorak ($78 at Urban Outfitters).
The Blazer
Ruched Sleeve Blazer | $125 at Topshop
How to wear the blazer? The key to wearing the blazer is to pair it with something that’s unusual. Everyone can pair a blazer with a tailored shirt - that’s not new. But not nearly as many people will be pairing their blazer with a sequinned top.
The Denim Jacket
AE Classic Denim Jacket | $39.95 at American Eagle
How to wear the denim jacket? The denim jacket is classic Americana. It’s rough and tumble, yet with the right cut, it can read as feminine. Look for a jean jacket with a tailored fit so that you can pair it with oversized tops and floaty dresses this Spring.
The Trenchcoat
Indigo 3/4 Length Trenchcoat | $175 at Banana Republic
How to wear the trenchcoat? Fit is paramount with the trenchcoat, so don’t skimp on a cheaper, but ill-fitting version. The trenchcoat is a piece to invest in, as it will anchor your jacket wardrobe in the classics. For a first trench, go with something standard - a khaki or black version. But if you have your foundations covered, we love the idea of a trench in a more unusual fabric, like this chambray coat.
The Moto Jacket
3Q Woven Jacket | $26.90 at Forever 21
How to wear the moto jacket? What we love about moto jackets is that they add boyishness to a feminine wardrobe. Moto jackets are tough, and they don’t take any BS. To find a proper pairing for a jacket with such a hard edge, you’ll want to go to the other end of the spectrum. We love pairing masculine moto jackets with very feminine pieces, like floaty tops and dresses. Alternatively, pairing your moto jacket with a cozy tee, dark jeans, and military boots will give you a chic tomboy look.
Posted by Trisha on March 12th, 2010 in Shopping Guide, Women |
Loft604 Lightweight Pure Cotton Double Collar Zip Up Shirt
We’ve always been a fan of high quality menswear here at Omiru, and we have a new menswear brand to watch: Willie Fung and Patricia Poon’s Loft604. The Toronto based brand combines butter-soft sustainable fabrics (their bamboo knit is simply divine) with classic-with-a-twist designs. We caught up with Willie and Patricia about how they founded Loft604, their design inspirations, and what’s on deck for Fall 2010.
Describe Loft604, Twitter style.
Toronto based, Loft604 is a menswear brand focusing on sustainable fabrics and sophisticated, urban designs.
When was Loft604 founded?
Loft 604 was founded in June 2009, by me (Willie Fung) and my wife Patricia Poon.
What’s the story behind the launch?
For the past 5 years, while I had worked for a sportswear/loungewear company, Patricia and I had a vision to create the next big thing in men’s fashion. We’d felt that there is a need for a brand with luxurious fabrics and sophisticated details. But really, comfort is the key to our brand. It’s important to touch and feel our collection by hand to experience the 100% cashmere that feels like butter. This is Canadian craftsmanship: quality over quantity!
Complete the following sentences:
Spring 2010 fashion is about…
Silk cotton shirts that are lightweight - super soft and cool for the summer. Colours are also a strong theme this season.
Fall 2010 fashion is about…
Heavy cashmere knits are the thing to wear this Fall.
Where can Omiru readers buy Loft604?
Omiru readers can purchase Loft604 from many retail boutiques located in the cities of Toronto, Vancouver, Chicago, Los Angeles, and New York.
Fun Fact about Loft604?
We love to travel around the world for inspiration from arts and culture. We capture interesting artifacts, landmarks, and historic attractions with our cameras. We also collect a lot of antique cameras and look for interesting items that can be reused.
Last words?
We’ve used the Twin Lens Camera as our logo because it is a classic. We love photography, and we collect a lot of interesting cameras, films, and accessories. Oh, and the name Loft604 is actually where we live and work - all in one place!
Posted by Trisha on March 9th, 2010 in Designer Profiles, Features |
We asked: Would you wear Winter Shorts?
You said: No to Winter Shorts, with a 66% to 34% vote.
Style tip? Wearing shorts during winter sounds like a seasonally dyslexic concept, but paired with the right elements, they can actually be very chic. The key is to pair the shorts with leggings or tights so as to protect your legs from the cold. Think this only works in temperate climates? You can pull off Winter Shorts even in chilly climates. Just ask Hannah who says, "I live in Michigan and I’ve pulled off winter shorts even in December! I wore thick leggings and knee-length boots, and I wear a coat that goes down to mid-thigh. As long as you don’t have to go outside for too long it’s just fine."
Next question: Ribbon tied necklaces with big, bold beads and jewels are certainly eye catching. But what do you think? Tell us, would you wear the Statement Necklace? Cast your vote on the sidebar!
Pictured: Mini Houndstooth Extended Short| $19.80 at Forever 21.
Posted by Trisha on March 8th, 2010 in Trend, Trend Predictives, Trendscape, Trendscape, What's In and What's Out, Women |
It may only be the beginning of March, but we’re already looking forward to wearing the spring fashions that we’ve been stocking up on all winter. What do you need to add to your wardrobe this month to keep your closet fresh? Besides the obligatory jackets and coats, we recommend floral prints, denim and chambray, loads of neutrals, sexy sequins, and a touch of whimsy with a Fifi Lapin print. Here’s what to wear for March 2010:
1. Fletcher by Lyell Chiffon Cardigan | $58 at Urban Outfitters
2. Tie Front Woven Shirt | $18.90 at Heritage 1981
3. Heritage Sequin Top | $98 at Banana Republic
4. Vintage Poppy Erica Dress | $250 at J Crew
5. Double Layered Bow Skirt | $60 at Topshop
6. Suckered Gingham Perfect Shirt | $69.50 at J Crew
7. Fifi Lapin Striped Tank | $16.90 at Forever 21
8. Silk Frances Camisole | $88 at J Crew
9. Premium Polka Dot Teddy | $55 at Topshop
10. BDG Varsity Jacket | $88 at Urban Outfitters
11. Edith Velvet Boots | $30.80 at Forever 21
12. Ri2k Eaves Leather Drawstring Bag | $213.68 at ASOS
Posted by Trisha on March 5th, 2010 in Shopping Guide, Trend, Trend Predictives, Trendscape, Trendscape, What's In and What's Out, Women |
Photo Credit: NYMag.comColorful Prints at Thakoon, Proenza Schouler, and Peter Som.
Style tip? Prints are the spice of fashion - the fun pieces that can breathe life into your wardrobe. The beauty of prints is that they can really change up your look, adding color and visual interest to very simple silhouettes. Case in point? Proenza Schouler’s blue and green printed boatneck swing coat, which would have a very 1960s feel were it not for the electrifying print. We also took note of Thakoon’s use of prints on multiple fabric types - look at how the animal print pattern on the top is echoed in the skirt. But you don’t have to go too matchy-matchy with prints. Do as Peter Som does and pair two different prints in the same outfit.
What do you think? How would you wear colorful prints? Share your thoughts in the comments!
Posted by Trisha on March 3rd, 2010 in Runway Reviews, Runway Reviews, Trend, Trend Predictives, Trendscape, Trendscape, What's In and What's Out, Women |
Photo Credit: NYMag.comBlazers over Dresses at Erin Fetherston, Diane von Furstenberg, and Phillip Lim 3.1.
Style tip? Styling tip for Fall (and for Spring)? Pair your blazer over your favorite dress. For day, you can pair a boyfriend blazer over your printed summer dress to continue wearing it into the Fall season. But you can wear this trend right into evening, pairing a tuxedo jacket with a gorgeous evening gown, as at Phillip Lim 3.1. Or play with layering by pairing a longer blazer over a shorter blazer over a fabulous dress, as at Diane von Furstenberg. Don’t wait till fall to wear this trend - we’re all about blazers over dresses for Spring, Summer, and beyond.
What do you think? How would you wear the blazer over dress trend? Share your thoughts in the comments!
Posted by Trisha on March 1st, 2010 in Runway Reviews, Runway Reviews, Trend, Trend Predictives, Trendscape, Trendscape, What's In and What's Out, Women |
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