Archive for February 3rd, 2006

Introducing Omiru’s Fall 2006 Fashion Week Notebook

Omiru is pleased to re-introduce our Fashion Week Notebook!

Vicariously (and thanks to the glorious photographic coverage of the fashion shows by New York Metro and, Susannah, Melody, Dino and I will be reporting on the fashion trends that you’ll be seeing come Fall 2006.  We’re also pleased to present to you snippets of life from the "trenches" of New York Fashion Week.  Kelly, our NY Fashion Week correspondent, is living the Good life this week…or so we kid her, as she runs all around Manhattan going from show to glamorous show :)

to our mission of providing an intelligent look at fashion trends,
we’ll be analyzing the fashion shows for trends—in silhouette, color,
and garment classifications. And because of our strong belief in Real
Style for Real People, we’ll be sorting out the runway-only looks from
the wearable ones to give you insight into what you will actually want
to be wearing come fall.

Ideas? Suggestions? Leave us a comment, or email Trisha at trisha at omiru dot com.

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Friday Fashion Hotlist | 2.3.06

Issue XXVII of the Friday Fashion Hotlist: a weekly compilation of the
cutest and coolest stuff Style Intelligence Report saw out there this

week, we’re eyeing a women’s tote with a print of an uppity bird and a nice pair of men’s flip flops…just in time for 6 more weeks of winter =P.

For women…

Crowned Bird Tote

Forestprints Design "Crowned Bird Tote" | $23 at Cut+Paste

Smug little bird, isn’t he?

And for men…

Lacoste Striped Flip Flops
Lacoste Nylon Stripe Flip Flop | $48 at Kitson

Love the tiny stripes and the clean look.

Want a more comprehensive look at What’s in and What’s Out?  Susannah’s got you covered.

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Squirrel Brooch

Squirrel BroochWhat can I say?  Squirrels rule!

$10  at Cut+Paste.

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What is the role of a fashion lifestyle brand?

In our mix + match fashion culture, what is the role of a fashion lifestyle brand? 

Lifestyle brands envelop the consumer in a fantasy world, a world that reinforces the brand not only though the models’ wearing of that label head to toe, but also, as the name suggests, though the lifestyle the company espouses.  Ralph Lauren is the epitome of the fashion lifestyle brand.  He created the "World of Ralph Lauren," a fantastically fictional WASPy world of Hamptons mansions, yachts, and upper crust American leisure.  And while Ralph Lauren was building his empire, this lifestyle branding made a lot of sense.  It not only allowed him to diversify into a wide variety of product lines, but it also reinforced the "one outfit, one designer" aesthetic of the day. 

It’s quite an understatement to say that the world has since changed.  Dressing head to toe in one designer gave way to the pluralism seen in today’s outfit choices.  Nowadays, mixing and matching garments between different designers is a givenand it is more stylish than personifying a single designer’s vision.

In this atmosphere of fashion pluralism, the role of a lifestyle brand has also shifted.  As direct translations of a designer’s vision, these lifestyle brands are no longer to be taken literallyinstead, they exist to inspire us, to give us something to aspire to, to give us a taste of another life.  Here, one can draw a parallel, comparing meticulously fictionalized lifestyle brands to elaborately staged runway shows.  Much is being said about how runway shows are growing more irrelevant over time.  Some deride them as money losing propositions staged for ephemeral brand value.  Others question the wearability of the outfits that are presented. 

But while these factors do alter the role of the runway show, they do not necessarily make that role immaterial.  We would argue against runway’s irrelevance–and that of lifestyle brands.  For as long as they continue to inspire, to encourage innovation in design, to wake the creative spirits in the consumer public, they will hold valuemeasurable or not.

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February 2006: What’s In, and What’s Out

We’re all over…
Stacked Heels

Sturdy enough to withstand walking.
Avoid the stripper look and wear with a demure skirt.
Black Gucci Platform Sandal | $695 at Neiman Marcus


We’re all over…
Geometric Black and White

Right on target with this season’s mod trend.
Diane von Furstenberg Elisabetta top | $198 at DVF


We’re all over…
Japanese-inspired dressing

Vivid colors and beautiful lines make this aesthetic so pleasing!
 Diane von Furstenberg Fariba jersey wrap dress | $345 at Saks Fifth Avenue


We’re So over:
Crystal-encrusted denim

Swarovski phone + rhinestone clutch + encrusted denim =
Too many crystals. Plus, don’t they come off in the laundry?

(Photo Credit: Saks Fifth Avenue)


We’re So over:
Oversized specs

This season has taken our beloved Jackie O. look to such enormous proportions that we’re starting to get bug-eyed. Mary-Kate, Ashley, Lindsay, Nicole–are you listening?
(Photo Credit: Fred Flare)

Tell us: What’s In? What are you so over?

2 comments February 3rd, 2006


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