Archive for February 14th, 2006

An Alternative to Fashion Mags: Fashion Films on DVD


Stroll down the magazine aisle of any bookstore ,and you’ll fast realize that there are more fashion publications than one can physically keep up with. And if you pick one up, you’ll find more advertisements than editorial.  If you’re tired of the fluff, try FLY DVD, the first fashion and art “moving-magazine” instead.

“How is watching a film comparable to reading a magazine?” you may ask yourself. The answer lies in the third dimension.

Up until now, the fashion curious have experienced their love of clothing through traditional 2-D print magazines.  FLY DVD is bringing to life the outfits (and models) you wish you could see in person. Another reason to dust off that DVD machine is a vital element FLY has that Vogue doesn’t: sound. FLY is giving serious fashionistas all over the chance to not only see style in action, but to also hear it. With its integration of film, music, art, fashion, and dialogue, the goal is not only for the viewer to have fun, but also to be stimulated, inspired, and informed even when they step away from the television set.
Though the FLY DVD concept is in its early stages, its players are no rookies.  Zero Issue, the very first fashion on film FLY DVD, features the works of established and emerging photographers, filmmakers, animators, artists, and musicians.  With 14 fashion films, 6 interviews and documentaries, 9 music videos, Zero Issue includes fashion editors’ favorite designers: Calvin Klein, Marc Jacobs, Yves Saint Laurent, Y3, Zac Posen, Boudicca, and Cloak.

Featured in the next issue are contributions from John Malkovich, Alex Antitch, KT Auleta, Mike Figgis, Vanina Sorrenti, and Alex Cayley. Look for designs from Jean Paul Gaultier, Louis Vuitton, Burberry Prorsum, Riccardo Tisci, and more.   If you still have no clue how fashion plays on film, visit for a sneak-peak trailer of Zero Issue.

Convinced? Buy a copy for your own DVD collection.

$45  (one issue) at InsideFly

7 comments February 14th, 2006

Fashion’s Cinematic Muse

Designers have always found inspiration in the most unique things: nature, history, obscure inanimate objects, music – but one of the most prolific muses in the fashion is the silver screen.  In an odd, coincidental relationship, many of the movies that we see today serve as a launch pad for what we will see on the runway at fashion week or what the “next big thing” will be for the trendy urban hipsters all across the state (and maybe even the world).  

If this sounds a bit far fetched, let’s flash back to the inspiring cinematic styles of the past.

Remember those days of legwarmers and fashionable aerobic attire (circa 1983)?  This phenomenon, which can now be seen as a faux pas, can largely be accredited to the sexy stripper-turned-ballerina 80s classic, Flashdance.  As soon as Jennifer Beals strutted her stuff in off-the-shoulder sweatshirts and red heels, thousands of teenage girls made sure they had a considerable back stock of all the clothing needed to do a sweltering workout routine to “Maniac.”


Traveling further back into time brings us to 1977 with Woody Allen’s Annie Hall.  The masculine, yet cutesy, Chaplin-esque tailored suits and derbies adorned by Diane Keaton were soon echoed by women who fed on the meat of late 70’s pop culture.

More recently, we have been seeing styles on screen woven into the chic matrix of modern fashion.  When Shrek came out, green was the new black.  And not too long after that spotty rendition of the Trojan War came out (a.k.a. Troy), Greek-styled sandals were flip-floppin’ on the hip streets of metropolitan cities.

Photos courtesy of NY Metro and

This trend theory is even evident in the most recent runway shows at Olympus Fashion Week.  Designers like James Coviello, Tuleh, J Mendel, Nanette Lepore and BCBG – all utilized some sort of Japanese influence a la Memoirs of a Geisha.  Even before fashion week, top designers Diane von Furstenberg and Stella McCartney stayed one step ahead of the game by creating some suitable kimono tops – take a look at them in this post.

Based on this ongoing fashion forecast, it’s only inevitable that the romantic western look of “Brokeback Mountain” will imprint its Oscar nominated claws into the style industry.  More than that, the summer may bring sleek X-looks (X-men 3) or even have a color palette of red, yellow and blue (Superman Returns.)  Although this can happen, I’m not too sure the world is ready for haute couture by means of superhero movies.

Add comment February 14th, 2006

Omiru’s Top 10 Fall 2006 Trends

Without further ado, Omiru presents "The Top 10 Trends of the Fall 2006 season!"

  • Voluminous sleeves: Good for visual interest, but it can get theatrical.  Aim for small puffs rather than Jerry Seinfeld’s puffy shirt.

  • Oversized Collars: Oversized jacket detailing in its most visible form.

  • Capes and Capelets:  Like we said, it’s The Poncho, Part II.

  • Bubble Skirts: As long as they don’t invite Bubble Boy comparisons, we’re OK with them.  Short girls beware though, as they’ll throw off your proportions…

  • Vests: Time to raid the Wall of Vests at H&M!

  • Sweaterdresses: The ultimate in comfort + style.

  • Small and Square Sunglasses: Out with the bug eyes, in with sleek, technochic style.

  • The Long Glove: This is the Huge Accessories Trend.

  • Chain Handles on Bags: The Hottest New Bag Trend.

  • Leggings and Tights: Great for layering.

For more details, see Omiru’s Fall 2006 Fashion Week Trend Roundup!

3 comments February 14th, 2006

Street Style | White at Night (and every other time)

Grammy goers like Christina Aguilera, Jennifer Love Hewitt, India Arie, Kanye West, and LL Cool J aren’t the only ones donning white these days. Whether in a club, in the mall, or on the streets, San Franciscans are sporting the white trend like it’s summer all over again.


Express Sales Associate

Girls in White at Mall

White Pants in Club

Rainy Day in SF

1 comment February 14th, 2006

Omiru’s Fall 2006 Fashion Week Trend Roundup

For your reading convenience, we’ve split the trends up into categories: Silhouette, Detailing, Garment Classifications, and Accessories.  Enjoy!


Waist Emphasis: Much like Spring 06, the focal point is on the waist.
It’d be easier to list the designers that Didn’t follow this one.

High Waisted Styles: Long-waisted women everywhere celebrate with a trip to the mall!
Calvin Klein, Zac Posen, Alice Roi

Powerful Working Woman: We’re just glad these pieces don’t have the 80s shoulderpads.
Carolina Herrera, Zang Toi, Richard Chai

Dresses over Long Sleeved Shirts: Reminds us of Marc Jacobs’ Mod collection a few years back.  Anyone else thinking this?
Proenza Schouler, Willow

Voluminous Sleeves: Good for visual interest, but it can get theatrical.  Aim for small puffs rather than Jerry Seinfeld’s puffy shirt.
Carolina Herrera, Diane von Furstenberg, Three As Four

3/4 Sleeve Styles: Add 3/4 length styles here, and we’ve got Uber-Cropped jackets.
Proenza Schouler, Carolina Herrera


Oversized Collars: Oversized jacket detailing in its most visible form.
Carolina Herrera, Oscar de la Renta, Willow, Richard Chai

Tuxedo Style Detailing: I wonder if this was inspired by March of the Penguins…
Monique Lhuillier, Oscar de la Renta, Behnaz Sarafpour

Fur Fur Everywhere: Let’s just say that PETA isn’t going to be happy.
Carolina Herrera, Trovata, Chado Ralph Rucci, J Mendel

Japan, anyone?: Can we say Memoirs of a Geisha?  Let’s just hope anime-style clothing isn’t in the pipeline.
J Mendel, James Coviello, Nanette Lepore, BCBG

Ruffles: There’s just something so innocent and feminine about these ruffles.  
Doo Ri, Three As Four, Oscar de La Renta

Grecian Draping: So Very Madame Grès.
Proenza Schouler, Derek Lam

Sheer over Solids: When done well, it can be great…but if not, it can be a little "Date Night with Barbie."
Calvin Klein, Vera Wang, Donna Karan

Shearling: Somehow we keep thinking of those sheepskin car seat covers.
Oscar de la Renta, Lacoste, Sweetface

Penchant for Plaid: Reminds us of Trey from Sex and the City…only without the kilts.
Trovata, Zang Toi, Behnaz Sarafpour

Chevron Detailing: When you see plaid, you know that chevrons aren’t far behind…
Vera Wang, Calvin Klein


Capes and Capelets: Like we said, it’s The Poncho, Part II.
Derek Lam, Monique Lhuillier, Narciso Rodriguez, Tuleh, Marc by Marc Jacobs

Bubble Skirts: As long as they don’t invite Bubble Boy comparisons, we’re OK with them.  Short girls beware though, as they’ll throw off your proportions..
Doo Ri, Twinkle, United Bamboo, Calvin Klein

Vests: Time to raid the Wall of Vests at H&M!
Tomer, Twinkle, Diane von Furstenberg

Sweaterdresses: The ultimate in comfort + style.
BCBG, Lacoste, Behnaz Sarafpour, Y-3, Michael Kors

Short Sleeved Dresses: Maybe skin isn’t in?
Oscar de la Renta, Narciso Rodriguez, Carolina Herrera

Boatneck Styles: Perfectly elegant and a way to show off a long neck (or make your neck look longer, as it may be).
Trovata, Rachel Comey, Carmen Marc Valvo

Hooded Trenchcoats: Why would you wear a regular trenchcoat when you could get one with a hood?
Lacoste, Three As Four

Toggle Coats: Can’t say how much we LOVE the toggle coat!
Cloak, Trovata


Small and Square Sunglasses: Out with the bug eyes, in with sleek, technochic style.
Carolina Herrera, BCBG, Luella Bartley, Proenza Schouler

Nerd Glasses for Men: These will go Perfectly with your "Roses are Red, Violets are Blue, All My Base Are Belong to You" T-shirt.
Trovata, Lacoste

Long (up to Elbow-Length) Gloves: This is the Huge accessories trend.
Badgley Mischka, Doo Ri, Richard Chai, Nicole Miller

Short Gloves: First, it was Marvel vs. Capcom.  Now, it’s Short Glove vs. Long Glove.  We’ll hedge our bets here, but we always like to support the underdog.
Derek Lam, Proenza Schouler

Handmade Looking Scarves: Straight from Grandma’s knitting club.
Tomer, John Bartlett, Twinkle

Long Scarves: Maybe not so functional, but oh-so-chic!
Marc by Marc Jacobs, Carmen Marc Valvo, Calvin Klein

Chain Handles on Bags: The Hottest New Bag Trend.
Heatherette, Narciso Rodriguez, Luella Bartley, Derek Lam

Leggings & Tights:
Great for layering.
Rachel Comey, Twinkle, Yigal Azrouel, Trovata

1 comment February 14th, 2006


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