An Alternative to Fashion Mags: Fashion Films on DVD

February 14th, 2006


Stroll down the magazine aisle of any bookstore ,and you’ll fast realize that there are more fashion publications than one can physically keep up with. And if you pick one up, you’ll find more advertisements than editorial.  If you’re tired of the fluff, try FLY DVD, the first fashion and art “moving-magazine” instead.

“How is watching a film comparable to reading a magazine?” you may ask yourself. The answer lies in the third dimension.

Up until now, the fashion curious have experienced their love of clothing through traditional 2-D print magazines.  FLY DVD is bringing to life the outfits (and models) you wish you could see in person. Another reason to dust off that DVD machine is a vital element FLY has that Vogue doesn’t: sound. FLY is giving serious fashionistas all over the chance to not only see style in action, but to also hear it. With its integration of film, music, art, fashion, and dialogue, the goal is not only for the viewer to have fun, but also to be stimulated, inspired, and informed even when they step away from the television set.
Though the FLY DVD concept is in its early stages, its players are no rookies.  Zero Issue, the very first fashion on film FLY DVD, features the works of established and emerging photographers, filmmakers, animators, artists, and musicians.  With 14 fashion films, 6 interviews and documentaries, 9 music videos, Zero Issue includes fashion editors’ favorite designers: Calvin Klein, Marc Jacobs, Yves Saint Laurent, Y3, Zac Posen, Boudicca, and Cloak.

Featured in the next issue are contributions from John Malkovich, Alex Antitch, KT Auleta, Mike Figgis, Vanina Sorrenti, and Alex Cayley. Look for designs from Jean Paul Gaultier, Louis Vuitton, Burberry Prorsum, Riccardo Tisci, and more.   If you still have no clue how fashion plays on film, visit for a sneak-peak trailer of Zero Issue.

Convinced? Buy a copy for your own DVD collection.

$45  (one issue) at InsideFly

Entry Filed under: $20-$50,Birthday,Just Because,Media,Men,Thank You,Women

7 Comments Add your own

  • 1. R. Robyn  |  February 15th, 2006 at 1:29 am

    Very interesting….but at $45 a DVD I’d rather pick up a couple magazines or search the internet!

  • 2. Trisha  |  February 15th, 2006 at 8:28 am

    Yup, we think the price is rather steep as well, but we thought the idea was interesting enough that it deserved mention :)

  • 3. laurence royer  |  February 17th, 2006 at 2:56 pm

    there are now clips available for download online (on and on iTnesdownload…so you can watch the clips or full version of some of the pieces on your iPod Video, mobile phone or any other media player you have…..I downloaded some of it to my iTunes Video….looks amazing…

  • 4. Melody  |  February 18th, 2006 at 4:11 pm

    Yes, downloading clips is the perfect way to get a sneak peek into the full issue. And in such a hectic world where people are constantly moving, viewing the FLY DVD on your iPod Video will save you tons of time! Thanks Laurence for bringing this to our attention!

  • 5. izzy  |  February 19th, 2006 at 7:37 pm

    I just picked it up, and i have to say say, you’re all missing the point. There’s a 24 minute mix of music, animation, and fashion
    in a section called ‘the loop’ i play constantly. I looove it and am going to play it during my next party. How often do you pick up a magazine and look at it for countless hours?

  • 6. siti  |  February 19th, 2006 at 9:11 pm

    i thought $45 was a little pricey at first, but if you think about it VIsionaire starts off at a couple of hundreds anyhow. When I first heard about it, I thought it was gonna be more ‘fashion tv’ and runways but after seeing the clips, I’m definitely impressed

  • 7. Melody  |  February 20th, 2006 at 9:17 am

    Siti and Izzy, thanks for sharing your FLY DVD experience with us. We’re glad it surpassed your expectations!

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