Archive for July 16th, 2008

Designer Spotlight: ToyWatch

by John Liu

Who says watches have to be all gold, diamonds, and leather?  Chicago-based ToyWatch challenges you to think differently; think nylon instead of calf or alligator skin bands, plastic instead of gold or sterling silver cases, and, as is the case with their newest collection, neon-bright colors instead of more subdued offerings.

These Italian-designed watches from designer Marco Mavilla are crafted after high-end watches, but sell at more affordable prices—most watches are in the $200 to $400 range—exactly the kind of steal we love here at Omiru.

The magic of these watches is that they resemble high-end luxury watches, but you never get the feeling that they are just cheap knock-offs.  Jazz is to music as ToyWatch is to watches.  Like jazz artists, who take already written pieces and employ tropes to make the music their own, ToyWatch takes classic timepieces and uses new and interesting materials and design elements to make them unique.

Mr. Mavilla designed his first ToyWatch in 2006, and just two years later, they have caught fire, especially among L.A. celebrities.  It could very well be that ToyWatch will be the next Swatch.

Brown Sports Watch
Brown Sports Watch | $255 at Barney’s New York

At first glance, this piece, the result of a collaboration between Men’s Vogue and ToyWatch, looks like an expensive luxury watch.  The band is a grosgrain ribbon, and the subtle rose gold finish on the casing is absolutely perfect.  Subtle and refined, you could wear this piece for almost any occasion and it would look great.  I love this watch.  Limited to 200 units; a steal at $255.

Toy Watch Crystal Watch Rolex Oyster
Crystal Watch | $175 at ToyWatch (left) and Rolex Perpetual Submariner from GQ (right).

This is the quintessential ToyWatch.  The case and bracelet are both made of a clear acrylic.  And at 38mm, the size is just right.  And, while it is not explicitly stated anywhere, this piece was modeled after the classic Rolex Oyster Perpetual Submariner; just look at the resemblance!

Ceramic Watch and Chanel J12
Ceramic Watch | $950 at ToyWatch (left) and Chanel J12 from TimeZone (right).

A piece from ToyWatch’s high-end line, this watch is just beautiful.  The entire thing is ceramic, which gives it a sleek, modern look.  Best of all is its durability: it’s virtually scratchproof. It reminds me of the Chanel J12.

Strong Watch and Panerai Watch for Ferrari
Strong Watch | $385 at ToyWatch (left) and Panerai Watch for Ferrari | $6400 at GQ (right). 

Featuring a black rubber band with stainless steel buckle and a silver dial and bezel, this bold piece is another stunner.  The shape of the case and face make me think of those beautiful Panerai watches.

Mother of Pearl Chrono and Breitling Navitimer
Mother of Pearl Chrono | $275 at ToyWatch (left) and Breitling Navitimer | $6,425 at Mens Watches Guide (right). 

Nothing says “man watch” like a chunky chronograph.  I like this piece here, with its mother of pearl dial.  It looks similar to a Breitling Navitimer, no?

Style Tip:
ToyWatch’s website has a nice little glossary of watch terms that appear frequently throughout the ToyWatch site.  Remember, the informed buyer always makes a better purchase.

1 comment July 16th, 2008

Lacy Dotted Nightgown

Lacy Dotted Nightgown

Looking for a sweet-yet-sexy nightgown for summer? Check out this lacy (yet comfy) nightgown from the Gap.

$49.50  at Gap.

Add comment July 16th, 2008


Calendar

July 2008
M T W T F S S
« Jun   Aug »
 123456
78910111213
14151617181920
21222324252627
28293031  

Posts by Month

Posts by Category