What is Omiru?

Pronounced "oh-MEE-roo," our name is derived from the Japanese word meaning "to see" and that is just what we hope Omiru.com does for you. We want to serve as your guide through the world of fashion and style so that you can see everything there is out there and make it your own.

Omiru is a style and shopping website dedicated to the concept of real style for real people. Through Style Intelligence Report, a style weblog, Omiru covers fashion trends, runway reports, street style reports, and an assortment of articles aimed at making style accessible to all.

Here at Omiru, we hold three core beliefs:

First and foremost, we believe in style for all. That is, style should be accessible to all people, regardless of budget, age, or personal architecture.

Secondly, we believe in the power of style information—whether it comes from traditional media, fashion industry insiders, or the discerning, style-conscious members of the online fashion community.

Lastly, we believe that style can make the world a better place. Style has the power to enliven us, and good design can make life easier. We aim to amplify the dissemination of style information, and we hope to brighten a few people’s days while we’re at it!

Editorial Policy

Our mission is to bring you the best in style from all corners of the Internet.

While we do have affiliate accounts with some vendors we link to from our site (such as Amazon and Bluefly), all of the products featured by Omiru have been handpicked by our own editors. No one can ever pay for a spot on Omiru editorial. We have advertising for that, and we couldn’t imagine having it any other way.

We hope you enjoy your visits to Omiru. Come and see us again soon!

Who are we?

Name:	Trisha
Astrological Sign:	Sagittarius
Can’t live without:	Friends and family, retail therapy, furry animals, my computer & high-speed Internet, City Bakery chocolate tarts, Sprinkles cupcakes, Scharffen Berger chocolate, TV time, Excel spreadsheets, fashion magazines (InStyle, Vogue, Lucky, Domino, and Real Simple, and Textile View to name a few), continuous learning, well thought out design, and good food.
On a Saturday afternoon, you’ll find me:	Out with friends, dreaming up new fashion designs, obsessively compulsively cleaning, or passed out in front of the TV with my rabbit and chinchillas watching Sex and the City or the West Wing.
Retail Haunts:	Santana Row and Valley Fair, the holy cheap chic trinity of H&M, Zara, and Forever 21, various San Francisco and NYC boutiques. The back third of my closet also provides surprisingly good finds.
My Foolproof Outfit:	Blue-green knit tailored button-up shirt, paired with a wintry brown tweed slim cut pencil skirt (takes 5 pounds off) and kitten heels. Add my Audrey Hepburn-inspired wool cashmere coat, and I’m good to go.
Irrational Fear:	Fruit. Obedient children keep their hands to themselves. My favorite people keep their fruit to themselves.

Name:	Susannah
Astrological Sign:	Capricorn
Can’t live without:	Michael Stars Shine tees (comfortable without being sloppy), Shout wipes, Too Faced Fat Kiss Lip Balm, Benefit’s High Beam, Origins’ A Perfect World body cream (heaven in a jar), my nail clipper (for hangnail emergencies!) Also can’t live without women’s magazines (especially Vogue, Harper’s Bazaar, In Style, Lucky and The New Yorker).
On a Saturday afternoon, you’ll find me:	Exploring Northern California, from Big Sur to Sausalito.
Retail Haunts:	Goodbyes (resale shop in San Francisco’s Presidio Heights neighborhood), La Redoute online, Shop It to Me email blasts, Bluefly, Billion Dollar Babes sample sales, Target, H&M.
My Foolproof Outfit:	Black sailor pants with gold buttons paired with garnet jersey wrap top and black faux-croc stiletto pumps. Works for the office, dinner, drinks after dinner…
Irrational Fear:	Escalators and vomit.

Name:	Traci
Astrological Sign:	Libra
Can’t live without:	Cupcakes, Ice Cream, my older-than-dirt cell phone, jeans, "Sex and the City", my family & friends.
On a Saturday afternoon, you’ll find me:	Out and about Los Angeles: driving around, eating brunch, shopping & enjoying the sun (yes, even in the winter).
Retail Haunts:	Zara, Fred Segal, Neiman Marcus, Barney’s New York, Pookie & Sebastian, White House Black Market, BCBG, Express.
My Foolproof Outfit:	Dark wash jeans, black wifebeater, black wrap cardigan, Black stilettos & dangling silver leaf earrings.
Irrational Fear:	Dots. No, really.

Name:	Yves
Astrological Sign:	Taurus
Can’t live without:	Family and friends, social dance, novels, movies at the $1.50 theatre, TV time, and computer RPGs.
On a Saturday afternoon, you’ll find me:	Out with friends, playing soccer.
Retail Haunts:	Valley Fair and Santana Row, especially Club Monaco, Banana Republic, and Hugo Boss.
My Foolproof Outfit:	Gunmetal grey jeans paired with a light blue slim cut dress shirt and retro sport sneakers.
Irrational Fear:	Falling from heights. No bridges, balconies with see-through railings, above ground glass floors, or leaning against the guardrails on the 2nd floor of the mall.

Name:	Dino-Ray, or just Dino
Astrological Sign:	Aries
Can’t live without:	Family, Friends, cell phone, my laptop, Internet, It’s It Ice Cream, LOST, Felicity, J.J. Abrams, DVDs, movie theatres, The Goonies, Saved by the Bell, Burt’s Beeswax, Listerine Strips, Whole Foods, crazy fusion restaurants, Power Bars, seafood, Microsoft Word, Webster’s New World Thesaurus, GQ, organically poetic hip-hop, funky fresh soul, booty-grindin’ unintelligent hip-hop, the gym, oxygen
On a Saturday afternoon, you’ll find me:	If it’s nice and sunny outside, I’m taking a nice run. At night, I am venturing off into the urban wild new with my friends, family or even myself. If I am not doing any of that, then I am slothing on the couch thinking of what I should and shouldn’t do.
Retail Haunts:	The illustriously, almost overrated, store of H&M. For a little more practicality, I venture to the retail mecca of Target. Other than that, I shop at some of the most random places… but I try to avoid those "retail Satan" stores, which shall remain nameless. Bottom line: if it looks good to me and I could afford it, I’ll buy it.
My Foolproof Outfit:	Pair of jeans, white canvas military belt, black Chuck Taylors, a white V-neck t-shirt, topped off with layered chain necklaces (usually no more than 3) and a nice, yet threatening, cuff. If it’s cold outside, I add my authentic peacoat and my black generic beanie into the mix.
Irrational Fear:	Birds, traffic, sometimes children…but for the most part, any aviary creature.

Name:	Melody
Astrological Sign:	Taurus
Can’t live without:	Fulfillment, and I get it from any and all of the following: deep conversations, good books, eclectic clothes, healthy but delectable foods (guacamole, hearts of palm, pomegranates, pineapples, and salads, to name a few), flats (shoes that is), writing, love, sunshine, and of course, human connections, especially with my boyfriend, friends, and family.
On a Saturday afternoon, you’ll find me:	Outside if it’s a sunny day and in front of the TV, flipping back and forth between reruns on MTV and the Style Network, if it’s gloomy.
Retail Haunts:	Zara and H&M for that European flair, Forever21 for smashing accessories and cheap needs, Banana Republic for tweed jackets, Crossroads Trading Company for selling and finding rare used-clothing, Billion Dollar Babes sample sales for oh-so-original finds, Gap for adorable yet comfy flats, Bloomingdales for cocktail dresses, Target for anything and everything, and Union Street/Hayes Valley/Chestnut Street boutiques when I’m having one of my "I need to have a low-key shopping day" days.
My Foolproof Outfit:	I can’t just choose one - that would be like having to choose between my favorite siblings. Depending on the look I’m going for, I have several foolproof outfits. British Rockstar: black cotton peg-leg skinny pants that cuff my ankles ala Mick Jagger, black pointy flats, and a tight black Beatles t-shirt. Sienna Miller: skin-tight blue jeans tucked inside black leather flat pointy boots that go right above the knee, paired with a black and white stripped long-sleeve sleepwear-turned-top. Victorian: navy blue pin-stripped cuffed wool pants, with an off-white chiffon top worn underneath a black vest, and an antique-looking gold and pearl necklace. Everyday: Citizen for Humanity jeans, brown frill boots, navy blue cardigan ala Mr. Rogers with a gray tank underneath. Rosencrantz: If you’ve ever read Shakespeare’s "Hamlet" you’ll recognize this character and you’ll be able to imagine me in the Medieval times chanting "here ye here ye" in my Alex Gaines rusty orange wool jacket (Mischa Barton has the same one in white) with gold and dark brown leather hardware.
Irrational Fear:	Death by fire, airplane crashes, and most recently, cats.